One of the most destructive habits for our well-being is to compare ourselves to others. Be it with our achievements, outward appearances, incomes or earthly possessions, most of us are inclined to compare how our lives measure up to others’.

I have come to appreciate the application of one of the most well-defined financial concepts and its interesting nexus to the process of relationship building and particularly, in relation to customer service.

Not all countries see Christmas and New Year as annual holiday periods, but most of the world follow the annual calendar and so seeing the back end of the current year and welcoming in a new year is an event in itself.

How often do you need to see your customers? Having spent many years selling directly and indirectly, both tangible and intangible products and services, I was fortunate enough to be taught as a young salesman to not be afraid of asking customers questions.